The debate is pretty heated on this next element. Arguably *Optional* Element to Consider Adding to Your Email Signature
#Free email signature examples how to
Stick around if you’re going to try the latter as I’ll be sharing a few examples of how to do this right later in this guide. Sending someone right to your pricing page won’t make quite as good of an impression as directing them to a page where they can learn more about your product or service would.Īs I mentioned above, you can even add a link to drive traffic to your social media platforms, podcast episodes, or to book a time to chat. You can be strategic here about where you’re directing your herd, but there’s a fine line. It also helps to include a link to a page on your company’s site like I did in that example. Here’s what my bare-minimum signature would look like using those guidelines: Current position/title and the company you work for.Must-Have Elements to Include in Your Email SignatureĪt a minimum, your email signature should at least contain: If your email signature isn’t already working those angles, it’s time you optimize it to click-worthy status.Īllow me to show you how that’s done. Direct readers to your latest (or best) piece of content (like an article, podcast, lead magnet, etc.).Give prospects a link to book a time to chat.Drive traffic to your site, your email list, and your social profiles.Help someone quickly find your contact info.Unlike many other forms of marketing, you can reach your audience in a subtle way that doesn’t annoy them by simply spending some time on your email signature.ĭespite how small it seems in comparison to your subject and message, your email signature really is a piece of precious real estate you don’t want to waste.
That’s 40-50 extra chances to get your message across. Why Bother Creating an Email Signature in the First Place?Īs Sarah pointed out in this guide, even if you’re only sending around half of the total amount of emails that most people receive on average, we’re still talking about 40–50 emails per day. I’ll show you why all this even matters next.
Why am I spending today helping you create a click-worthy email signature if it’s an often-overlooked aspect of your dope emails? You don’t want to ignore this chance to connect in this seemingly-unlikely place. While I can’t guarantee loyal followers, I can show you how to take advantage of a little-known opportunity to reach your audience: your email signature. So what does this mean for you? How can you harness this information to make your audience like you more?